Project overview

The City of Cambridge is pleased to share its updated corporate strategic plan Cambridge Connected, as well as thirteen new strategic actions that will guide the City’s work over the next several years.

Based on extensive community engagement beginning in early 2020, the plan reimagines our interconnected goals of People, Place, Prosperity and includes an enhanced focus on the theme of Public Value. To ensure the plan reflects community priorities, the process brought together stakeholders throughout all phases of the plan’s development. This includes conducting the City’s first ever community satisfaction survey in February 2020 and using new digital opportunities to engage during the COVID-19 pandemic.

The strategic plan helps to connect the community’s vision and goals with the City’s mission, values and actions. This has been especially important during a period of transition, disruption and reflection during the pandemic.

During the engagement process, the City heard that residents feel that Cambridge is a future- focused city with character and heart. The response from the community shows that the people of Cambridge love their city and want the City to focus on addressing areas of highest impact.

The resulting thirteen strategic actions include six items where the City can take the lead, such as creating spaces that offer unique options for people to do and promoting a vibrant community where everyone feels a sense of belonging and pride. There are also seven actions that the City will collaborate on with our partners, such as increasing access to social services, increasing housing options, and supporting small businesses.

Thank you to everyone who contributed to our collective vision. Please read the full plan here.

Why do we need a strategic plan?

A strategic plan provides a foundation for decision making, priority setting and ongoing performance management. Creating a strategic plan requires connecting with the community, to ensure the City’s services reflect the priorities of the people who live, work and play here.

The Cambridge Connected Strategic Plan will: connect the community’s vision and goals with the corporate mission, values and actions of the City; guide decision-making; help direct tax dollars to community priorities; and allow the community to measure progress.

Where we’ve been

In January 2016, Cambridge City Council approved the first four-year community strategic plan, Cambridge Connected: Our Voice. Our Vision. Cambridge Connected brought together stakeholders in an extensive engagement process to develop the vision, mission and values that provide a starting point for the City’s priority setting.

The 2016-2019 plan identified seven goals and 26 objectives. We reported on the implementation of the plan using our strategic plan dashboard ( and annual business plans (

Updates were posted to throughout the duration of the project.


We updated the strategic plan for the 2020-2023 time frame. The resulting plan needed to meet the needs of all stakeholders – community, Council and staff – in terms of decision making, priority setting and ongoing performance management in the City of Cambridge. We approached this project in three phases:

  • Phase 1: Understanding where we’ve been (January-March 2020) – This included a community satisfaction survey, orientation for the project team and Council, and a public launch event.
  • Phase 2: Where do we want to go as a community? (April-December 2020) This phase focused on understanding community priorities, using research and community engagement to identify key themes, goals and objectives that were further explored in Phase 3.
  • Phase 3: Moving forward (January to May 2021) – This phase involved additional consultation to develop strategic actions to achieve the goals of the plan. Review the updated Cambridge Connected 2020-2023 Strategic Plan here

Progress to date 

  • Steering Committee & Project Team formed
  • Community Satisfaction Survey completed by phone and online, with over 900 responses received (February 2020)
  • project page created
  • A public launch event took place on Wednesday, February 26 from 6:30-8:30 p.m. at the Old Post Office – IDEA Exchange
  • Openly Inc. retained to assist with research and engagement to support the plan’s development
  • Review of existing municipal plans and strategies completed, including identification of emerging themes and priorities
  • Project branding updated
  • Phase 2 community and stakeholder engagement completed
  • Council approval of goals and objectives (January 12, 2021)
  • Complete Phase 3 community engagement (March – April 2020)
  • Updated Cambridge Connected strategic plan approved (May 25, 2021)

Contact information

Nicole Drake
Strategic Initiatives & Policy Specialist
Phone  (519) 740-4685

Brooke Lambert
Director, Corporate Strategy

Vision, Mission, Values