Winterfest brings e/motion to Cambridge
Winterfest brings e/motion to Cambridge
Winterfest received My Main Street support to draw visitors and increase vibrancy in Cambridge
Cambridge, Ontario. (November 19, 2024) – The City of Cambridge is pleased to announce that Winterfest was selected for the My Main Street Community Activator initiative and has received support to bring a new light installation, e/motion to City Hall’s Civic Square.
Beginning November 22 through December 22, visitors of all ages can feel like a kid again by visiting City Hall Civic Square and riding e/motion. Intended to evoke memories of a childhood seesaw, e/motion is a playful interactive installation that invites you to dive into the joys and sensations of surging water. Created by Olivier Landreville in collaboration with Serge Maheu, e/motion uses light, sound, and motion to delight riders and bystanders alike, creating an engaging experience to draw visitors to the downtown core.
Winterfest will also host special pop-up events on Tuesday evenings across Cambridge throughout the festival, beginning at 6:30 p.m. and feature food, vendors and entertainment. The City of Cambridge would not be able to bring this exciting new installation to Winterfest without the support of My Main Street.
For more information about e/motion, and all other Winterfest events, please visit cambridge.ca/Winterfest.
My Main Street is built on the principle of supporting community economic development and creating vibrant and diverse neighbourhoods which will enhance the overall quality of life for residents while also promoting sustainable and inclusive community development. My Main Street is delivered by the Canadian Urban Institute (CUI), and supported by a Government of Canada investment through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). Learn more about the My Main Street program at mymainstreet.ca.
Quotes
“We're always looking for ways to make Winterfest bigger and better for Cambridge residents to enjoy. The support of My Main Street, Canadian Urban Institute and the Government of Canada, allows us to inject a wave of excitement into the downtown core. It invites visitors of all ages to immerse themselves in an experience – one that moves, shifts, and encourages everyone to connect and be inspired by the dance of light and feeling that is e/motion."
- Matt Cuthbert, Manager of Special Events, City of Cambridge
“Main streets are at the social and economic heart of community life in cities and towns across southern Ontario. They mobilize social capital to generate economic development opportunities. The e/motion activation the City of Cambridge is implementing at Winterfest will attract visitors and increase foot traffic, contributing to the economic vitality of the main street while ensuring downtown is an inclusive place for everyone.”
- Mary W. Rowe, CEO and President, Canadian Urban Institute
“The Canadian Urban Institute, with support from the Government of Canada, is investing in community projects, such as the City of Cambridge’s Winterfest e/motion light installation. These projects attract visitors to our main streets, support local businesses, and revitalize our communities – helping shops, restaurants and local economies thrive. Together, we’re building stronger, more vibrant communities.”
- The Honourable Filomena Tassi, Minister responsible for the Federal Economic Development Agency for Southern Ontario
Associated Links
Back to Search