City’s economic recovery efforts set to bring holiday cheer to downtown core areas

Posted on Wednesday October 20, 2021

As part of the City’s ongoing COVID-19 economic recovery efforts, Cambridge Council has approved additional funding and waived permit fees for all three Business Improvement Areas (BIAs) for this year’s holiday decoration program.

With the onset of the COVID-19 pandemic in the spring of 2020, small businesses have been especially impacted and faced many challenges. The City’s unique downtown core areas are destinations for residents and visitors alike and the holiday season is crucially important for small businesses. By easing the additional strain of some seasonal costs, the City can ensure that its small businesses can focus on their recovery at this important time while maintaining the downtowns as vibrant, joyful destinations for shoppers and visitors.

This financial assistance from the City will cover all permit fees and hydro costs and 50 per cent of the program costs for each BIA towards the installation, removal, storage and maintenance of the banners and decorations, at a total cost of approximately $16,500.

Read the full report.

Background

The City first released its Economic Response Plan in March of 2020 identifying a number of actions and initiatives to help support residents and the business community during COVID-19. An update on this plan was also presented in June of 2020 and a “One Year Later” look was presented in March of 2021.